Cookies Policy

This Cookie Policy seeks to explain in a transparent and specific way, how we use the personal information we collect through its use on our website. In this sense, this Cookie Policy details how, when and why we use cookies on our platform.

This website uses cookies, not only to ensure that we offer a unique and personalized experience when searching for a new house, apartment or any other type of property, but also to be able to share with our technology partners aggregated data that allows us to improve, in a continuous and integrated way, our website and your browsing experience.

By continuing to browse the KW Imperium website (at www.kwimperium.es) you are expressly agreeing to our Cookie Policy.

Cookies are files with small pieces of information that are stored and downloaded to your device whenever you visit a website (and generally have a unique identifier), therefore, in the case of KW Imperium, they will be used whenever you visit www.kwimperium.es (hereinafter identified by “Website” or “Platform”).

Some of the Cookies will only be used if certain functionalities are used, while KW Imperium may use other Cookies that will always be generated and used. In addition, KW Imperium and other external services may store permanent Cookies, which are stored at browser level on your access equipment and are used whenever you make a new visit to the Website (and if they are defined as necessary for the correct use of the platform), as well as using temporary session Cookies that remain in the Cookies file of your browser until you leave the Website.

You can learn more about which Cookies we use from the list available below.

We may also use web beacons, tags or scripts on our Website or in emails sent by KW Imperium, or by our Agent Partners, to better understand usage patterns on our Platform and whose results may be reported based on third party services, as well as on individual and aggregated data.

For more information about Cookies you can consult the following links: http://www.allaboutcookies.org o https://www.aboutcookies.org.

The use of Cookies is something practically universal in all web pages, which do not harm in any way the devices (computers, tablets, cell phones) that are stored and allow a better experience of use of the platforms themselves, both in terms of operation, and in terms of navigation, once the contents available will be more oriented to the real needs and expectations of users.

Cookies allow the Website to store information about your visit, such as your preferred language, your location, the repetition of your sessions and other variables that we consider relevant to make your real estate search experience much more comfortable and efficient.

KW Imperium details, below, the information relating to the Cookies used on our Website, as well as identifies which partners are authorized to place Cookies on our platform (explaining, individually, the added value of including these partners on our platform).

The KW Imperium Website, or emails sent by KW Imperium (or any of its Agent Partners) may include links to other websites or applications, including our partners. If you access such links or applications, please note that the respective Cookie Policies are the sole responsibility of the entities that generate them.

KW Imperium uses 4 types of Cookies on its Platform:

1. Strictly necessary cookies

   They allow you to browse the Site and to use most of the functionalities available. Without these Cookies, the real estate search service on the platform, as well as the contact with KW Imperium’s Associate Agents, may not be provided, or may not function properly.

   KW Imperium uses these Cookies for the following reasons:

   • To allow our servers to respond to certain actions on the Website, or simply to allow our users to browse the platform, since, without these Cookies, this would not work on your device.
   • To ensure a consistent user experience while browsing the KW Imperium website and that the user receives updated and consistent information.
   • Contribute to a better dynamic distribution on www.kwimperium.es, to ensure the best speed and performance while browsing the platform.
   • Ensure a consistent experience, even when KW Imperium promotes the implementation of improvements to the website.
   • Cookie Name: Google Analytics
   • Responsible Entity: Google Inc.
   • Reason for using the Cookie: Session registration, mobility between pages and interaction with contents for statistical purposes.
   • Cookie Name: KW Imperium
   • Responsible Entity: KW Imperium
   • Reason for using the Cookie: An anonymous record kept during the session, from the time you enter this page (web pages) until you leave, to memorize the user’s preferences.
   • Cookie Name: Cookie Consent
   • Responsible Entity: Silktide Ltd.
   • Reason for using the Cookie: It registers the user’s consent with our cookies policy.
2. Performance cookies

   They are used anonymously for the purpose of creating and analyzing statistics, to allow continuous improvement of the Site and, in this way, an increasingly better user experience for those looking for a property to buy or rent.

   KW Imperium uses these Cookies for the following reasons:

   For Analytics purposes: We use Google Analytics to better understand how customers are using the Platform, to assist in managing the performance and design of the Site. Google will store this information, so to review Google’s Privacy Policy, you should visit google.com/intl/pt/policies/privacy.

   For Testing Purposes: In order to test different combinations of product design, as well as to improve the customer’s experience in searching for their new home or place of business and the performance of the KW Imperium real estate portal.

   • Cookie Name: Google Analytics
   • Responsible Entity: Google Inc.
   • Reason for using the Cookie: Session registration, mobility between pages and interaction with contents for statistical purposes.
   • Cookie Name: KW Imperium
   • Responsible Entity: KW Imperium
   • Reason for using the Cookie: An anonymous record kept during the session, from the time you enter this page (web pages) until you leave, to memorize the user’s preferences.
3. Functionality or preference cookies

   They save the user’s preferences regarding the use of the Website, so that it is not necessary to reconfigure them every time he/she visits the platform from the same device.

   KW Imperium uses these Cookies for the following reasons:

   • Maintain the configuration of the Web Page, as well as the language preferences;
   • Facilitate the use of the platform, for example, by pre-filling certain fields, based on previous navigations;
   • Detect whether a certain functionality has already been used or not (avoid, for example, that the same contact form is pre-filled by the same user);
   • Fulfill a user request, such as submitting a comment;
   • Personalize the browsing experience on www.kwspain.es, highlighting relevant elements, defined based on your searches, views and previous contacts;
   • Cookie Name: Google Translate
   • Responsible Entity: Google Inc.
   • Reason for using the Cookie: Registration of the language chosen by the user to make the automatic translation service available during navigation.
   • Cookie Name: Google Maps
   • Responsible Entity: Google Inc.
   • Reason for using the Cookie: Collects anonymous information about the interaction with the map for statistical purposes (Used only by Google).
4. Third-party or advertising cookies

They measure the success of applications and the effectiveness of third-party advertising. They can also be used to customize a certain functionality with user data.

They focus advertising based on the interests of each user, to target advertising campaigns based on users’ tastes, as they also limit the number of times each ad is viewed, helping to measure the effectiveness of advertising and the success of the website’s organization.

• Cookie Name: AddThis
• Responsible Entity: AddThis Inc.
• Reason for using the Cookie: Logging session and interaction with content for statistical purposes and availability of sharing mechanisms in social networks.
• Cookie Name: Facebook
• Responsible Entity: Facebook Inc.
• Reason for using the Cookie: Recording of activity and interaction with Facebook content, for behavioral analysis, interactions with ads and for statistical purposes (used solely by Facebook).
• Cookie Name: Doubleclick
• Responsible Entity: Google Inc.
• Reason for using the Cookie: It records user actions after interacting with ads in order to measure and adjust the effectiveness of advertising (used only by Google).
• Cookie Name: Youtube
• Responsible Entity: Google Inc.
• Reason for using the Cookie: Collect anonymous session information and interaction with the videos for statistical purposes and record activity with possible ads on the contents (used only by Google).

The first three categories of Cookies (strictly necessary, performance and functionality or preference) are critical to maintaining the efficiency, effectiveness and usability of the Platform, as well as ensuring an immersive and consistent experience, so we do not allow them to be disabled autonomously.

The KW Imperium Website still uses functionalities that are generated entirely by third parties, external to KW Imperium, such as the “Share” or “Like this Page” button on Facebook. These functionalities can collect the user’s IP, the pages visited on the Platform and generate a Cookie, so that the functionality has the expected behavior. The interaction of users with these tools is exclusively regulated by the Privacy Policy of the respective entities.

The main advertising and communication partners that may set Cookies on your computer when visiting the KW Imperium Platform are listed below, with links to their websites, where you can consult their respective Privacy Policies and information on Cookie control and opt-out.

• Name of the Partner: Google Inc.
• Reason for association: Cookies are primarily, but not exclusively, dedicated to analysis of traffic dynamics, to enable anonymized characterization of usage profiles based on the location, origin and destination of users, as well as to display maps associated with properties, or to ensure that content is presented in the language most relevant to the geographic location of the user.
• Link to the Privacy Policy on the partner’s website: Open
• Name of Partner: Addthis Inc.
• Reason for association: Registration of session and interaction with content for statistical purposes and availability of sharing mechanisms in social networks.
• Link to the Privacy Policy on the partner’s website: Open
• Name of the Partner: Facebook Inc.
• Reason for association: Logging of activity and interaction with Facebook content, for behavioral analysis, interactions with ads and for statistical purposes (used solely by Facebook).
• Link to the Privacy Policy on the partner’s website: Open
• Name of the Partner: Silktide Ltd.
• Reason for association: It registers the user’s consent with our cookies policy.
• Link to the Privacy Policy on the partner’s website: Open
• At any time you can verify and manage your advertising Cookies by visiting: http://www.youronlinechoices.com/pt/your-ad-choices.

Users can always configure their devices and browsers used to accept all or none of the Cookies, to notify whenever a Cookie is issued, or to never receive Cookies. In order to manage your Cookies in a simple and intuitive way from your browser, you can use one of the links below:

• For more information about “Private Browsing” and Cookie management in the Firefox browser, click here
• For more information about “Private Browsing” and Cookie management in the Chrome browser, click here
• For more information about “Private Browsing” and Cookie management in the Internet Explorer browser, click here
• For more information about “Private Browsing” and Cookie management in the Safari browser, click here
• For more information about “Private Browsing” and Cookie management in the Opera browser, click here

If you prefer to restrict, block or delete the Cookies that KW Imperium uses on its Platform, it will automatically consider this Website as a not “reliable” entity, so that a significant part of the available functionalities may not have the expected behavior.

The Cookies Policy may be updated at any time, so we recommend that you review it each time you access this website, in order to be promptly informed about the use of Cookies.

Information on the processing of personal data is contained in the Privacy Policy(add link to “Privacy Policy”).